Project Purpose
"Palette of the Past" aims to reimagine how users interact with museum websites by creating a seamless, user-friendly digital experience.
Simplifying ticket purchasing and visit planning
Enhancing exhibit discovery and exploration
Ensuring accessibility and intuitive navigation
Project Timeline & Duration
Project Duration: 6-8 weeks
Role
UX Researcher, UX/UI Designer
Business Needs
Increase Ticket Sales:
Ensure a seamless ticketing experience to attract more visitors, including individuals, families, and educational groups. Provide upselling opportunities for guided tours, maps, events, and audio guides during the booking process.
Boost Visitor Engagement:
Offer an intuitive and visually captivating website/app that keeps visitors informed about upcoming exhibits, special events, and promotions. Utilize personalized notifications to re-engage visitors with exclusive deals or reminders about new collections.
Enhance Brand Identity:
Position "Palette of the Past" as a modern, user-friendly, and innovative museum. Create a strong visual presence through cohesive branding and UI design that resonates with art lovers, students, and tourists.
Improve clarity on pricing and availability
Simplify ticket selection
Sketches
Placing the ticket selection upfront
Streamlining checkout with minimal steps
